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TASKS AT HAND:
To roll back
government-mandated warranties on
emissions parts and service in order to
preserve a competitive aftermarket and
consumer choice.
Given CARB's vote to adopt
an extension to its extended
warranty mandate,
aftermarket leaders will be
considering next steps soon.
Keep on eye on this space
for updates.
-
Read the latest
draft of
the proposed
warranty
extension
regulation,
passed by the
California Air
Resources Board
unanimously on
March 22, 2007.
-
Read the Rand
study on
the economic
impact of the
proposal on the
aftermarket.
- Please download
and circulate
this petition among your
employees and
customers, and
return to CalABC
headquarters as
soon as
possible.
- Check out and
circulate the
Automotive
Aftermarket
Coalition's
press release.
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Background
In the 1990s, as part of its
effort to reduce the total
amount of pollutants emitted
from California's cars and
trucks, CARB voted to force
automobile manufacturers to sell
more electric cars (Zero
Emission Vehicles, or ZEVs) in
the state's new vehicle
market. After almost a decade of
the ZEV mandate, the results
were fall below regulators
expectations. Consumers simply
did not take to the available
technologies, and in some cases
Detroit could not even give the
electric cars away. |
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Bureaucracies rarely admit
mistakes, and the ZEV
fiasco was no exception. Instead, CARB
quietly diluted the mandate by, in part,
forcing the manufacturers to offer
long-term warranties on their emissions
parts in return for drastically lowering
the number of ZEVs they must sell. State
law permits the Board to
mandate that Detroit warrant the parts
for up to seven years or 70,000 miles.
State law also permits CARB to
require manufacturers to recall and
repair any vehicle when parts defects
reach a certain magnitude. Recently
several manufacturers won legal
challenges against CARB when courts
ruled that the Board must demonstrate
that the alleged defect would actually
result in a negative impact on air
quality. Failure of the part alone does
not, the courts ruled, constitute a
violation of the regulations.
CARB staff were immediately concerned
about the cost of meeting this burden of
proof requirement, and in response
proposed an
amendment to their rules
that would force Detroit to extend
warranties to fifteen years or 150,000
miles. At its meeting in December of
2006, the Board heard objections to the
proposal of significant magnitude that
it postponed action on the matter
pending further discussions between CARB
staff and the affected parties.
The Challenge to the
Aftermarket
CARB staff have asserted both
formally and informally that their
proposed new mandate would have only a
negligible impact on the independent
aftermarket. After all, they point out,
their amendment would only affect the
specific failed part, and only if it
failed outside of the original warranty
period.
Shop owners and consumers in the
independent aftermarket have reason to
look past these very reasonable
assurances and concentrate on the trend
pattern. They are appropriately
concerned that they will get caught in
the squeeze between the government's
campaign to reduce vehicular pollution
on the one hand and the national
commitment to free, open, and
competitive markets on the other.
Market dynamics set in motion by the
OPEC oil embargo of 1979 (partly the
result of the American response to the
overthrow of the Shah of Iran), soon
disadvantaged domestic against foreign
manufacturers. It unleashed a long-term
trend that has resulted in Toyota
overtaking Ford last year as the second
largest seller of automobiles. How long
before it surpasses General Motors?
These dynamics were further impacted
by federal legislation tightening
vehicular air quality requirements. This
had the effect of forcing motorists,
manufacturers, and repair dealers to
focus more attention on emissions
components. Mandated warranties were
just one result of these changes in
federal law; enhanced inspection and
maintenance (Smog Check) programs were
another.
One of the unanticipated consequences
of all these changes was the dramatic
drop in the margin of profit in new car
sales. This, along with the new emphasis
on warranties, led dealers to expand
their service departments. Naturally,
any forces that would send more business
into their stores would be welcome. This
neatly dovetails with the long-standing
desire by the manufacturers to capture
the lion's share of the service market.
The independent sector has watched
all of these forces with dismay. It has
fought back against most attempts to use
government action to reduce its market
share, from California's early 90s fight
against the federal mandate for
centralized emissions testing to its
support of SB 1146 in 2000 to require
manufacturers to share warranty repair
information with the independent
aftermarket.
The fact is, however, that the
capital assets of the manufacturers and
motor car dealers are far more
concentrated than those of the
independent sector, and are therefore
more available to be directed into
legislative, regulatory, and political
activities that favor their sector in
every case where there is a real or
perceived divergence of interest.
These are the factors that
independent sector players consider when
evaluating CARB's latest proposal to
extend even further the emissions repair
warranties.