- To unite the automotive industries in California for the good of the industry itself and the consumers it serves.
- To promote and safeguard California's automotive aftermarket repair industry by shaping sound public policy while establishing and maintaining a healthy, competent and competitive automotive repair industry.
- To create the financial wherewithal in order to properly lobby issues of importance that either negatively impact industry or may be important for the betterment of the industry as a whole.
- To improve and promote an infrastructure to train potential automotive technicians and assure that the training adheres to acceptable standards agreed upon by the California Automotive Business Coalition, so that industry has a feeder system of new technicians.
- To improve and promote an infrastructure to train potential automotive technicians and assure that the training adheres to acceptable standards agreed upon by the California Automotive Business Coalition, so that industry has a feeder system of new technicians.
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Most importantly, to oversee proactive consumer protection policies to improve our public persona and promote our industry as a professional trade by promoting the excellent services we provide to consumers.